Answer.

A standardized demonstration of the solution to the client (Demo) is an important part of the communication between the IT team and stakeholders. The business analyst is responsible for preparing the structure, gathering and describing use cases, and controlling the completeness and logic of the presentation of results.

The business analyst:

• Defines key scenarios (flow) based on requirements and pain points of the client.
• Compiles storyboards or checklists for the product/prototype with an emphasis on what the user expects.
• Organizes feedback, records remarks and requests for improvements.

The demonstration should be short, structured, showing not everything but rather the significant points.

Key features:

• The demo scenarios should reflect user tasks, not technical implementations.
• A demo is not an exam for developers, but a communication tool with the business.
• Always document feedback and correct protocols.

Trap Questions.

Is it okay to show only "what works" during a demo, ignoring partially implemented points?

No, the client loses trust if they find out about shortcomings afterwards. It is important to honestly show progress and highlight areas that require attention.

Does the business analyst necessarily have to lead the demo personally?

No, but it is the analyst who should be the one to structure the scenarios and be responsible for the appropriateness of the functions shown from a business perspective.

Do all technical development details need to be discussed during the demo?

No, the goal is to demonstrate business value, not architectural solutions; details can be discussed separately with technical stakeholders.

Typical mistakes and anti-patterns

• Lack of structured scenarios for the demonstration
• Demonstrating functions not related to real user tasks
• Skipping the collection of remarks, verbal feedback fixation only from one client representative

Real-life example

Negative case:

• In a demo for a client, the team only showed standard screens and did not explain which dialogues were resolved and which were not. The client assumed everything was ready, and after implementation discovered numerous bugs and challenges. Pros: Quick demonstration. Cons: Unclear bugs, loss of trust, implementation versions diverged from expectations.

Positive case:

• Before the first release, the business analyst created a demonstration scenario plan (user flows) and agreed it in advance with the client. During the demo, all questions and remarks were documented, and improvements were made based on them before the release. Pros: High transparency, expectations matched the actual result. Cons: Time spent preparing a clear scenario and documenting feedback.